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New Approach to Engineering Marketing: How to Future-Proof Your Firm
Wednesday, May 3, 2017, 2:00 PM - 3:00 PM (UTC-5:00) Eastern Time (US & Canada)
Marketing has undergone a seismic shift over the years. Through the use social media, content marketing and marketing automation, engineering firms compete for business online providing potential clients with information as part of the new buying process. This webinar will discuss ways engineering firms can develop a marketing strategic plan to remain relevant to current and future clients.
* Identify new trends and expectations of a new type of buyer.
* Review research-based findings where Engineering firms are investing marketing dollars to gain return on investment (ROI).
* Define the role research can play in positioning for future growth.
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